>PGOA Media Partners with Snooth Media to Add Wine Recommendations to Newly Re-launched Digital Properties
(May 24, 2011)
>PGA Revamps for Cross-Platform Power
(November 19, 2009)
(September 27, 2007)
>PGA teams up with DMD for mobile content
(July 17, 2007)
>Mag Bag: American Profile, Relish Go Mobile
(July 13, 2007)
>PGA to Offer Online Auto Research, Shopping Feature to Newspaper Clients
(April 13, 2007)
>Relish is 2006 Launch of the Year
(March 30, 2007)
>'Life' Expires, But 'American Profile' Gains
(March 29, 2007)
>American Profile to target retail, DM markets for music
(March 28, 2007)
> Advertising Age Mags Relish A Ride Inside Paper
(April 3, 2006)
> MediaWeek New Mags Launching Via Newspapers
(September 26, 2005)
> MediaWeek Relish Taps Cooking Light Vet Melton
(September 13, 2005)
> Editor & Publisher Publishing Group Of America Names Editor Of New Food Supplement
(September 12, 2005)
> Ad Age NEW FOOD MAGAZINE WELCOMES PRODUCT PLACEMENTS
(July 21, 2005)
> Publishing Group Of America Purchased By Bain Capital Ventures And Shamrock Capital Growth Fund
(December 12, 2007)
> Midwest Partners to get Midwest Living Travel Insert
(March 14, 2006)
> Editorial Heavyweight to lead Relish Launch
(September 13, 2005)
> Largest Food Magazine Announced
(July 18, 2005)
> Publishing Group of America named to Inc. 500 List of Fastest-Growing Private Companies
(October 28, 2004)
Go! Travel Ideas will give practical information to 2 million readers via 360 of American Profile's partner newspapers in Midwest states.
FRANKLIN, TN (March 14, 2006) - Starting April 2, American Profile will bring a new travel section to Midwest partner newspapers. Go! Travel Ideas, an extension of Midwest Living, will be a four-color insert in American Profile with ideas for close-to-home and out-of-the-area trips, as well as detailed trip planning information.
Each Go! Travel Ideas insert will include Top 10 Lists on everything from scenic drives and spas to festivals and family attractions, as well as an Editor's Choice column that expands on one of those picks. Go! Travel Ideas will also devote articles to kids, weekend getaways, restaurant reports, best deals and outdoor activities. Readers will be directed to www.gotravelideas.com for additional information, resources and Web links for all destinations mentioned in the articles.
Midwest Living's proprietary studies - including focus groups and media buyer surveys - coupled with existing consumer data shows that there is a gap in travel coverage. Smaller counties in the Midwest are underserved by current media offerings, yet average expenditures for vacations taken by residents of those counties match that of larger county travelers. Various state tourism offices - including Missouri, North Dakota, Minnesota and Kansas - are advertising in the premiere issue, along with Missouri's Lake of the Ozarks and Omaha's Henry Doorly Zoo and Wildlife Safari.
"Everybody wins here," said Jerry Lyles, vice president, publisher relations at Publishing Group of America, which publishes American Profile. "American Profile and our newspaper partners get top-quality editorial to which readers will respond. And going through a trusted newspaper vehicle lets Go! Travel Ideas build a big brand overnight without the usual circulation costs and timing."
"For almost 20 years, Midwest Living has been the recognized travel authority for Midwesterners," said Peter Gross, publisher of Midwest Living. "With Go! Travel Ideas, we're speaking directly to the travel needs of smaller Midwest counties. This is a demographic that represents 32 percent of all domestic business and leisure travel dollars spent by Midwesterners, and our editors will provide them with specific, useful tips on how to best spend those dollars."
About Midwest Living
Midwest Living magazine (www.midwestliving.com), published by Meredith Corporation (NYSE: MDP), is a regional publication that celebrates the richness of life in the Midwest. Founded in 1987, the magazine is dedicated to providing its readers a wealth of region-specific information and inspiration, focusing on travel and events, food and dining, and home and garden, as well as other editorial content categories. Midwest Living, which reaches 4.1 million readers, is published bi-monthly and has a rate base of 925,000.
About American Profile
Franklin, TN-based Publishing Group of America publishes American Profile, which debuted in April 2000 as the second largest publishing launch in U.S. history. It is distributed through more than 1,200 newspapers with a combined circulation of 8 million. The company publishes a series of cookbooks ("Hometown Recipes") and operates Hometown Content, a syndicated news service, and Hometown Promotions, an integrated marketing service. In February 2006, the company will introduce Relish, a monthly food magazine with 6 million circulation via newspapers. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
EDITORIAL HEAVYWEIGHT TO LEAD RELISH LAUNCH
FRANKLIN, TN (September 13, 2005)— Publishing Group of America, the Franklin, TN-based magazine publisher whose American Profile weekly is among the fastest-growing magazines of all time, announced today that Jill Melton has been named editor of Relish. Relish is scheduled to debut in February 2006 as America's largest ad-supported food magazine, with 6 million copies sold every month through daily newspapers.
During her 15 year tenure at Cooking Light, Melton was a trailblazer, setting a new standard for healthy, great tasting food. She directed all food coverage, turning Cooking Light into the epicurean leader it is today. In addition, Melton has handled food editorial for such publications as Better Homes and Gardens, Diabetic Living, Woman's World and Cooking Smart magazines. She's also contributed to custom publications and books for Meredith Corporation.
Melton, a registered dietitian, is one of the few food editors with a formal education in nutrition and experience as a chef. Prior to joining Cooking Light in 1989, she worked for five years as a public health nutritionist in Chattanooga, TN. Always in love with food; she cooked her way through school, and then worked as a chef for an upscale Italian restaurant in Cleveland, OH and a continental restaurant near Dayton, OH. She served for seven years on the Nutrition Committee of the American Heart Association, and is active in the American Dietetic Association and the International Association of Culinary Professionals.
"Americans just can't seem to enjoy their food," said Melton. "We're either eating ‘healthy' wishing we weren't, or not, wishing we were. What folks don't realize is that you can have it both ways. Good food and food that's good for you aren't mutually exclusive. Relish will define a balance by providing lighter foods in keeping with today's health-conscious palate, and indulgent foods that we all crave. First and foremost though, Relish will celebrate and explore the role food plays in our lives. Food is about people and places, and we plan to celebrate that, while sharing tips and helpful advice along the way. We want to get readers back into the kitchen and acquainted with real food, and the people and stories behind it."
"There's a void in food editorial today, and Jill is the perfect person to fill it," said Charlie Cox, editor in chief of Publishing Group of America. "Just as American Profile highlights the cultural fabric of hometowns and acts as a kind of unifier, Relish can make a difference by celebrating food American-style. Jill's unique credentials and voice are a testament to the purpose and sophistication of the launch."
Announced in July, the launch of Relish represents a new stage in PGA's development as the media and marketing vehicle to Hometown America. Having solidified American Profile as the premier publication for the market, PGA has expanded the franchise into a series of successful cookbooks, a syndicated content service and an events and promotion service. Both circulation and advertising for American Profile continue to grow dramatically, with circulation rising 700,000 and ad revenues climbing nearly 50% through the first six months of 2005.
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American Profile, which debuted in April 2000 as the second largest publishing launch in U.S. history. It is distributed through more than 1,200 newspapers with a combined circulation in excess of 7 million. The company publishes a series of cookbooks ("Hometown Recipes") and operates Hometown Content, a syndicated news service, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
Fred Pfaff at Fred Pfaff Inc.
LARGEST FOOD MAGAZINE LAUNCHED
Relish to launch in February 2006 with 6 million circulation via daily newspapers. Magazine follows steady success of American Profile.
FRANKLIN, TN (July 18, 2005) - Publishing Group of America, the Franklin, TN-based magazine publisher whose American Profile weekly is among the fastest-growing magazines of all time, announced today that it will launch a monthly food magazine in February 2006. Called Relish, the title is expected to debut with 6 million circulation, via daily newspapers, making it a top-10 title and the largest ad-carrying food magazine by a factor of four to one (Conde Nast's Bon Appetit has 1.2 million circulation). Relish will celebrate America's love of food with non-celebrity features on cooking, dining and entertaining—from formal dinner parties to tailgates to rural roadside restaurants—as well as tips on cooking and kitchen products.
Relish carries significance for a magazine business threatened by rising mail costs. It will mark the first time that an independent, mass-circulation monthly will be distributed by newspapers. It will reorder the highly competitive food category by offering advertisers a mass audience that is largely unduplicated by food, women's service or American Profile magazines.
"Relish is a breakthrough proposition," said Dick Porter, CEO of Publishing Group of America (PGA). "We can launch without the circulation and distribution costs that are crippling traditional magazines, and we can offer advertisers a new level of flexibility, targeting and accountability."
Relish represents a new stage in PGA's development as the media and marketing vehicle to Hometown America. Having solidified American Profile as the premier publication for the market, PGA has expanded the franchise into a series of successful cookbooks, a syndicated content service and an events and promotion service. By distributing via larger daily newspapers, the new magazine will tap an expansion market. About Publishing Group of America Franklin, TN-based Publishing Group of America publishes American Profile, which debuted in April 2000 as the second largest publishing launch in U.S. history. It is distributed through more than 1,200 newspapers with a combined circulation in excess of 7 million. The company publishes a series of cookbooks ("Hometown Recipes") and operates Hometown Content, a syndicated news service, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
Fred Pfaff at Fred Pfaff Inc.
PUBLISHING GROUP OF AMERICA NAMED TO INC. 500 LIST OF FASTEST-GROWING PRIVATE COMPANIES
Publisher of American Profile ranks 249th on the list, with four-year sales growth of 585%
New York, (October 28, 2004) - Publishing Group of America (www.pubgroupofamerica.com), publisher of American Profile, the newspaper-delivered magazine for Hometown America, has been named to the prestigious Inc. 500 list of the fastest-growing private companies in the country. The company ranks 249th, with four-year sales growth of 585%.
"This is the latest recognition of a tremendous accomplishment," said Richard Porter, CEO of Publishing Group of America. "Our team has bucked the norms and beaten the odds, weathering a media recession and one of the toughest economies in history for startup enterprises."
Publishing Group of America launched American Profile in 2000 as the magazine for an overlooked market-rural America-and defied the norms of magazine publishing. Instead of costly subscription and newsstand sales, the weekly relies on distribution through community newspapers. The magazine has become the interview of choice for influential Americans with hometown roots, with such notables as Jimmy Carter, John Grisham and Laura Bush revealing their community selves on its cover.
The results have been dramatic. Circulation has risen from 1 million to 6.6 million, and is currently growing by more than 100,000 copies every month. More than 1,100 community papers now carry American Profile on a weekly basis. For national advertisers such as General Moters, Daimler-Chrysler, Kimberly Clark and Wrangler, American Profile represents an efficient vehicle for connecting with a hard-to-reach consumer market.
Publishing Group of America is based in Franklin, TN, and maintains offices in New York, Chicago and Los Angeles. The company is funded by institutional and individual investors, led by Quadrangle Group LLC and Boston-based Megunticook Fund LLP.
About Inc. 500
The Inc. 500 ranks privately held companies according to averaged year-over-year sales growth over the past four years. Over the years, the Inc. 500 has identified the next generation of world-class companies, with Microsoft, Stonyfield Farms, Timberland, Oracle, The Princeton Review, Morningstar, E* Trade, Intuit, and Domino's Pizza all appearing on the list before they became industry powerhouses. To be eligible for this year's Inc. 500, companies had to be independent and privately held through their fiscal year 2003, have had at least $200,000 in net sales in the base year of 1999 for Inc. 500 alumni and $200,000 for new applicants, and $2 million in net sales for 2003. In addition, their 2003 sales had to exceed 2002 sales. Companies are ranked on averaged year-over-year sales growth. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.
Contact: Fred Pfaff at Fred Pfaff Inc. 212-572-8353 firstname.lastname@example.org
PUBLISHING GROUP OF AMERICA PURCHASED BY BAIN CAPITAL VENTURES AND SHAMROCK CAPITAL GROWTH FUND
Private equity deal caps a phenomenal growth story in media and focuses on unique growth opportunities, beginning with 2008 launch of Spry, a 9-million circulation health monthly distributed by newspapers.
NEW YORK, NY (December 12, 2007)—Bain Capital Ventures and Shamrock Capital Growth Fund today completed the purchase of Publishing Group of America (PGA). The deal opens a new chapter in the phenomenal growth of PGA, which has bucked the magazine industry trend by turning newspapers into a pipeline for innovation in magazines, digital media and branded content.
"We're buying a jewel in the media business," said Paul Zurlo, Venture Partner at Bain Capital Ventures. "The growth is available in magazines, digital and branded products, and we intend to push the throttle to take advantage of them all."
"PGA is a pioneer, and it can be a powerhouse," said Robert Perille, Managing Director at Shamrock Capital Growth Fund. "PGA capitalizes on the underappreciated power of the hyper-local newspaper pipeline by complementing local news with special interest magazine content."
At a time when conventionally distributed magazines have struggled against declining newsstand sales, cost-pressures in subscription sales, and toughening advertiser demands, PGA has grown rapidly. Its flagship magazine, American Profile, launched in 2000 as a weekly for small-town community newspapers, earned Launch of the Year honors, and has since grown to 9 million circulation . Relish, the first newspaper-distributed monthly, launched in February 2006 with 6.8 million circulation through largely suburban market newspapers—becoming the largest ad-supported food magazine overnight— earned Launch of the Year honors, and upped circulation to 9 million in 2007.
In January, Relish increases to 12 million circulation, while American Profile increases to 9.8 million. Then, in September, a new health magazine, Spry, makes its debut in a projected 9 million households.
What's more, magazines are only the launching pads for PGA brands. Already, the company has sold more than 200,000 books drawn from magazine content, started a record label tied to the flagship ("American Profile Presents"), and syndicates content to newspaper web-sites as well.
"Our new owners will have extensive background in media and entertainment. Even with a great track record to date, we expect to accelerate growth from here." said Dick Porter, CEO of PGA. "We are just getting started."
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American Profile, Relish and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of over 8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, and has grown to 9 million effective January 2007. Texas Profile debuted in September 2006 with a circulation of 625,000 via newspapers. The company publishes a series of cookbooks ("Hometown Recipes"), a custom publishing business, and operates Hometown Content, a syndicated news service for print and web, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
About Bain Capital
Bain Capital Ventures, the venture capital arm of Bain Capital, leverages the firm's institutional advantages and consulting-based approach to build industry-leading businesses, including past investment success in DoubleClick, Gartner Group and Staples. Focusing on sectors such as software, wireless, healthcare, business services, and consumer, Boston-based Bain Capital Ventures benefits from the broader resources of Bain Capital, which includes over 200 investment professionals, a network of over 225 portfolio companies, over $50 billion of assets under management, and the knowledge from 20 years of successful venture investing. For more information, visit www.baincapitalventures.com.
About Shamrock Capital Growth Fund
Shamrock was founded in 1978 as the Roy E. Disney family investment company and has since evolved into an institutional money manager with a diverse group of endowments, pension funds and wealthy individuals managing over $2.0 billion in five different funds. Shamrock Capital Growth Fund II, the investing entity for PGA, makes growth equity and leveraged buyout investments in the media, entertainment and communications industries. Some recent investments include REAL D, a leading 3D visualization technology company; NextWave Media Group, an online lead generation agency; and the Harlem Globetrotters, a renowned sports and entertainment franchise. Shamrock also has significant experience in the publishing sector, including investments in Modern Luxury, LLC, a publisher of regional luxury lifestyle magazines, and Latin Communications Group, a Spanish media company with significant publishing assets including El Diario, a leading Spanish daily newspaper.
PGA REVAMPS FOR CROSS-PLATFORM POWER
Fast-growing media company taps top talent in marketing, sales, and research and restructures for multimedia focus. Moves intend to expand properties and speed big ideas to market.
NEW YORK, NY (November 4, 2009)—Publishing Group of America today announced a series of new hires and a reorganization in sales, marketing & research. The moves, announced by PGA SVP/Chief Revenue Officer Carol Campbell Boggs, are meant to support the launch of multimedia offerings that leverage the company's unique distribution advantage—the ability to reach a critical national mass of local markets.
"We're living in a value conscious world where Heartland values count," said Boggs. "PGA epitomizes those Heartland values. Bringing in people accomplished in selling advertisers' brands across multiple media platforms puts us in position to establish dominance in delivering a critical national mass of local markets via unique print products and new brand extensions in TV, digital media and events."
- Barbara LaPlaca has joined PGA as SVP/Marketing Director, a new position. An integrated marketing pioneer in the advertising business, LaPlaca created such signature programs as The MORE Marathon and Team Prevention marathon walking series. She is former Executive Director of Marketing for Prevention and Prevention.com; Associate Publisher, Marketing at MORE Magazine; Executive Director, Marketing & Creative Services at G&J USA; Executive Director, Marketing & Creative Services at Wenner Media; and VP/Creative Development, Global Ad Sales at Reader's Digest.
- Kathy Goodman has joined PGA as Midwest Director. Longtime Midwest Director at Conde Nast's Bon Appetit, Goodman was previously Midwest Director at Time Inc's Parenting Group.
- Erica Queen joins PGA as Health Manager. Previously, Queen was Account Manager at Hallmark Magazine/Hallmark.com and grew Hallmark's pharmaceutical advertising by 660%, making it the magazine's top category. She started on the agency side in media at Mediacom and MediaVest working on brands including Procter & Gamble and Allergan.
- DJG Marketing takes on PGA research. DJG is the research company of choice for such premier brands as Rodale and USA Weekend.
- Paul Mallon takes on Detroit. Former Detroit Director at Conde Nast's Bon Appetit, Mallon has sold multimedia and event programs across categories as diverse as automotive, food, appliances, furniture, and electronics.
- Shannon Hay has been assigned to the new role of Advertising Manager for PGA.
- Amanda Greene has been named Business Director for PGA.
- Frank Zier is now Southeast Director and oversees all advertising sales in this key territory.
- Erica Schultz has been named Midwest Sales Development Director. Leah Viands and Amy Lee are now Midwest Managers.
- Leigh Diana is now Food Manager. Becky Laub is now Consumer Products Manager.
- Hally Birnbaum has been named to the new role of Account Director.
"We have the most compelling proposition in marketing today," said Boggs. "The right positioning, products and people to create scalable, accountable programs that reach deep into the Heartland, where the buying action is."
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American Profile®, Relish® and Spry® magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of 10 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, and has grown to 15 million. Spry launched in September 2008 with a circulation of 9 million. The company publishes a series of cookbooks ("Hometown Recipes") and custom publications; operates Hometown Content, a syndicated news service for print and web; fields Hometown Promotions, an integrated marketing service; and conducts a series of Relish Cooking Schools.
PGOA Media Partners with Snooth Media to Add Wine Recommendations to Newly Re-launched Digital Properties
New York, NY, May 24, 2011 —PGOA Media announced a partnership with Snooth Media today that will integrate Snooth's unique recipe and wine recommendation engine on PGOA Media's newly re-launched digital sites: relish.com, spryliving.com and americanprofile.com.
Snooth's proprietary wine and recipe recommendation engine dynamically analyzes recipes by sorting them into over 1,400 food categories and processes wines into over 400 different wine characteristics. Snooth's editors match wine characteristics with the appropriate recipe and recommend three wine choices: a classic, an alternative and something less traditional. The recommendation tool updates based on ratings, reviews and pricing information from snooth.com to suggest wines that are readily available.
"We're thrilled to be working with PGOA Media to deliver wine recommendations to their magazine readers and site users," said Snooth Media CEO Rich Tomko. "We're focused on helping consumers discover new wines, and this partnership extends our ability to do that across the web."
PGOA Media CEO John W. Cobb, III said, "This is a natural partnership that fits perfectly with the DNA of our Relish, American Profile and Spry brands. With the largest food magazine in the U.S. reaching 46.5 million consumers each month and extensive online content, we're excited to blend our 6,000 recipe and growing archive with Snooth's deep understanding of wine pairings."
About Snooth Media:
Snooth Media produces epicurean lifestyle properties that combine innovative technology, strong social elements and quality editorial content. With a reach of more than ten million monthly visitors, Snooth Media includes Snooth (snooth.com), the world's largest wine site; The Spirit (thespir.it), a comprehensive cocktail destination; What's Cookin' (whatscook.in), a site dedicated to culinary findings and tips; and the Snooth Media Connection, which includes the reach of its distributed content platform. Snooth Media is headquartered in New York City.
About PGOA Media
PGOA Media is the multi-media publisher of American Profile, Relish and Spry magazines with a combined circulation of over 34.8 million households in nearly 1,700 local-market newspapers across the country. American Profile, its 11-year-old flagship, has steadily grown to a weekly circulation of 10.25 million across the Heartland. Relish, with a monthly circulation of 15.5 million and Spry, with 9 million, are respectively the largest advertising-supported food and health and wellness magazines in the U.S. The company recently re-launched its brand websites americanprofile.com, relish.com, and spryliving.com. PGOA Media also produces the national Relish Cooking Show & Expo, publishes cookbooks and custom publications, and operates Hometown Content, a print and digital syndicated news service. PGOA Media is based in Franklin, TN, with advertising offices in New York and Chicago.
American Profile is a weekly, full-color newspaper-distributed magazine that celebrates the people, places and things that make America great. From the ordinary to the extraordinary, from the familiar to the unfamiliar.
American Profile offers a weekly glimpse into America's heart and soul and the small town values in all of us.
Relish is a monthly newspaper-distributed magazine that celebrates America's love of food and brings readers a resource for useful cooking tips, delicious recipes, and new products for the kitchen. Whether it's a formal dinner or a tailgate party, a hidden roadside restaurant or a family picnic, Relish is always lively, festive, and fun without ever sacrificing authority.
Spry celebrates the vitality in all of us by offering helpful and insightful information and authoritative articles on health, diet, recreation and leisure activities that contribute to a satisfying and healthful lifestyle. Through collaborations with leading experts and organizations, Spry is a useful, welcomed and lively resource for commonsense answers and solutions for living life to your fullest.
Hometown Content provides weekly and daily newspapers with a full array of high-quality, downloadable editorial offerings.
Hometown Content fills pages and adds new life to newspapers as a lower-cost alternative to high-priced syndication services.
Based on the popularity of American Profile's Hometown Recipes section, PGA has developed a series printed cookbooks. These wildly popular cookbooks have been featured on QVC and can be purchased in retail stores such as Walmart.
Publishing Group of America is a media company funded by institutional and individual investors. Bain Capital and Shamrock Capital Partners are co-owners. Bain Capital is a private investment firm that has completed over 240 equity investments totaling more than $100 billion, including Doubleclick and Warner Music Group. Shamrock Capital Partners is a closely held private equity buyout group that acquires, manages and builds companies in partnership with existing management. Shamrock concentrates on results-oriented strategic planning, operations improvement, and sales and marketing strategies designed to pay off on patient capital strategies. Shamrock companies include the Modern Luxury Group of city/regional magazines and the NextWaveGroup advertising agency.
341 Cool Springs Blvd, Ste. 400
Franklin, TN 37067
Phone: (800) 720-6323 or (615) 468-6000
Fax: (615) 468-6100
60 E. 42nd Street-Suite 1111
New York, NY 10165
Phone: (800) 716-6271
341 Cool Springs Blvd, Ste. 400
Franklin, TN 37067
Phone: (800) 720-6323